American Association for Physician Leadership ®

After more than 25 years of growth, The American College of Physician Executives was ready to evolve. With a new name and a refined repositioning of its brand, we meticulously curated AAPL's visual identity, casting a spell of brand engagement and gaining the interest of both burgeoning and seasoned members, making the organization's story really pop.

Logo / Branding / Icons / Print Design / Web Design / Graphics